JOIN THE CONVERSATION…

EXTEND YOUR REACH

CREATE LOYAL CUSTOMERS

GET REPEAT BUSINESS

FACEBOOK, BLOGS, YOUTUBE, E-MAIL, PODCASTS

What type of business are you in and what are you trying to accomplish? For most it is an increase in sales, with repeat business and customer goodwill being other worthwhile goals.  Non-profit organizations also are looking to raise money, create awareness and motivate people to take action, be it writing a check,  donating blood, participating in a relay,  attending church, or taking political action.

Businesses and non-profits alike are using, or investigating a variety of methods to get their message out, including Social Media tools. What’s different about Social Media as opposed to traditional media such as radio, television and newspaper?

THE ABILITY FOR YOUR CUSTOMERS TO TALK BACK

Traditional media means you broadcast your message to many, and it is still an efficient means to get a message to large numbers of people. Adding Social Media to your marketing mix helps foster customer loyalty. It gives customers reasons to come back, such as special promotions.  More importantly, some of your customers will become your advocates, sharing interesting content you post.

THE ART OF LISTENING TO YOUR CUSTOMERS

Let’s say you sold flowers in Springfield, Ohio. Wouldn’t you want to know who might be planning a wedding? You can set up search terms on Twitter for “flowers” or  “wedding”. You might start engaging with that person, NOT in a spammy sales way, but as someone who is generally interested in this persons wedding plans. You may get the business this time or not this time, but the business that is actively a part of social media can show a more authentic face, which can and often does, lead to sales.

THE KEYS TO SOCIAL MEDIA SUCCESS

Mark Schaefer, well-known professor and writer of all things marketing and social media,  puts it this way in his book, The Tao of Twitter;

TARGETED CONNECTIONS+MEANINGFUL CONTENT+AUTHENTIC HELPFULNESS=BUSINESS BENEFITS.  It’s not broadcasting a message over and over, it’s responding as quickly as possible to your customers. (If you don’t take control of your message, others will. )

SO IT’S JUST PUTTING UP A FACEBOOK PAGE, RIGHT? 

Facebook is only a small part of your social media effort. It may be correct for your business to concentrate on this channel. For others, it may be innapropriate. For most, a mix of several channels could be in order.

MOBILE CHANGES EVERYTHING

More and more web browsing takes place, not on computers but on phones. Smartphone users look for businesses online, and all phones can be reached with text messaging. Imagine sending out a special text message inviting your customers…who have opted in to receive them, in for a special. A restaurant can offer a special at a slow time of day. Your business can promote a special event that you are participating in.  Non-profits can take donations with a special code. Churches can text a thought of the day.

VIDEO? WHO ME? 

Did you know?

  • More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
  • Over 3 billion videos are viewed a day
  • Users upload the equivalent of 240,000 full-length films every week

What better way to show off your expertise or include customer testimonials than using video on YouTube or your website.

MARKETING AND ADVERTISING..THE DIFFERENCE

You may find many people who are good at the technical end of social media, but have no marketing background.  Our background includes traditional marketing and promotions.  Your message is all important, no matter where it is.  We can help you get the most of your advertising budget.

HOW DOES IT COME TOGETHER FOR ME?

That’s where an experienced professional comes into play. One who will take he time to help you in not only building your social presence, but will teach you and your staff how to be social and use social media to build loyalty and attract new customers.

Let’s get started!

Contact Brad at (865)232-3331 or BradLovettMarketing@gmail.com

On Twitter: @Brad_Lovett

http://www.linkedin.com/in/bradlovett1 

Entrepreneurs of Knoxville: http://www.eokhq.com/profile/BradLovett