Mark Ramsey, who syncs radio and digital media, asked this question in the wake of the firing of Rick Sanchez from CNN .He asked “If this happened to your on-air talent, could you shut down their Tweets? Are they your brand – or theirs?” What social media policies make sense for radio, TV, and newspaper?

There’s an obvious answer. If you are the media outlet and set up the account, then their “official” tweets are your tweets. You should have the password and be able to change it, just like you do the door code key. On the other hand, should you prohibit your on-air talent from building or promoting their own social media presence? Some have, or tried to shut them down after they had become established, and there are a few that may wish they had, before the talent took those followers and fans with them to a new opportunity, or leveraged them to create their own. A local personality had built a large following on his news/traffic website and associated Social Media accounts. Management told him he had to stop putting news and traffic content on his social media accounts. His large following rebelled, and within a few days his “privileges” were reinstated.

On the other hand, I absolutely believe a media personality should have their own accounts, independent of the where they work, and be building their own personal brand that they can take with them. In this rock-em-sock-em media world, one never knows when the pink slip is coming.

Will media outlets include social media as an item in non-compete clauses? No Social Media except for personal use during, and for a specified period of time, after employment? If you are a media personality, would you such a document?

What are your thoughts?

Advertisements