A couple of  Twitter stories came to our attention recently, one which reminded me of my on-air radio days. That was when someone from the ad agency for Chrysler inadvertently let a personal tweet with some very bad language be sent, thinking he/she was in her personal account when saying not-nice things about Detroit drivers. This fiasco caused the entire agency to be fired. Ooops!

Many of my colleagues in radio broadcasting said some things on the air when they thought the microphone wasn’t on.  A friend of mine took a job at a small market station in North Dakota as an all-night DJ (when they used to have all night DJs). He played back a newscast recorded earlier, went to the restroom and found that a series of obscenities went on the air. Two weeks of unpaid leave followed. For that matter, even a President of the United States got caught “outlawing Russia forever” as he tested the mic for his radio address.

Brad’s Twitter tip: In radio, treat an opened microphone like an unloaded gun. When doing social media on a professional basis, follow the same advice.

It’s easy to send the wrong tweet to the wrong social media account with tools like Tweetdeck, Seesmic or Hootsuite. I’ve done it, and yes somebody who was paying attention to an oldies radio tweetstream in Dayton, Ohio may have wondered why the radio station suddenly tweeted about pet adoptions in Knoxville, TN.  You have to be careful, because those check marks can come back after you uncheck them.

Over the weekend, Twitter announced they are getting tough on 3rd party clients, like Tweetdeck, Hootsuite and Seesmic. So far, Seesmic and Hootsuite are on the approved list, though Tweetdeck is missing.  Twitter says they want a “unified experience” and do not want 3rd party companies to re-create the Twitter interface.

I will say the only thing that made Twitter makes sense for me was discovering Tweetdeck. I use the web version of Seesmic when I’m on another computer. I would not want to see these service go away, unless Twitter is going to build one with the best features of all of the third party clients.

Thoughts on either topic?

Advertisements