Posts tagged ‘Sevierville’

Net Neutrality: Good, bad or indifferent?

I’ll admit to having some mixed emotions about Net Neutrality,  just passed by the FCC on a party-line vote. Is this a solution in search of a problem? A sinister plot by the government to control what we can and can’t see or talk about (as is about to happen in Venezuela?). Or is it a way to keep giant broadband companies like Comcast, Time-Warner Cable, or AT&T from putting it’s favored content on the “fast lane” or blocking services that might compete with a service that the big company provides. Would Hulu be blocked to make it less likely that someone would drop cable service?  Could they block Vonage to hype sales of the cable company’s digital phone product?

The new rules exempt wireless providers for the time being.

I can see the possibility of broadband companies offering a tiered system of internet service similar to cable TV. Maybe you’d pay one price for the top 100 websites, another for the top 250, and a much higher price for the top 500.  The big boys may want to charge more to websites and applications for access to higher speeds, which means Best Buy loads quickly;  Joe’s Electronics loads slowly if at all.

Why the opposition to net neutrality? Doesn’t it seem like a good idea to treat all traffic the same? While some claim the rules don’t go far enough, others complain that the FCC has overstepped its bounds, and even if Net Neutrality sounds like a good thing, it’s a “camel’s nose under a tent” leading to government regulation of the internet.

Is Time Warner starts to only offer a tiered internet, wouldn’t a competitor come along and offer an open internet? In most places, we only have two high speed providers. If there were 6 or 7, that might be realistic.

My not completely formed opinion: Until there really was a problem, maybe leaving well enough alone might be the best way to go. I want a wide-open internet, but at the same time I’m wary of regulation that might create government regulation of content.  I’ll welcome your comments, though.

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A Royal Honeymoon in the Smoky Mountains?

It’s official. Prince William and Kate Middleton will tie the knot at Westminster Abbey on April 29, 2010. It will be a huge media and television event, perhaps even rivaling the royal wedding of Prince William’s parents.

The couple could skip all the pomp and circumstance and marry in one of the Smoky Mountain region’s fine wedding chapels instead. A worldwide TV audience might not want them to have a simple ceremony stateside, however. Why not our very own Smoky Mountains as a honeymoon destination, however?

Think just a minute of the possibilities. The weather will be nice and warm, but shouldn’t be hot yet. The dogwoods will be in bloom. The attractions will be open. What royal couple wouldn’t want to spend time in East Tennessee?

Prince William and Princess Kate have led more “normal” lives than most royals. William is a helicopter pilot, and Kate has worked as a flight attendant, retail buyer and photographer while her parents own a successful business.

As those of us who live here or visit often know, there is a lot to do. They couple can stay in one of the resorts, a secluded cabin or chalet, or even the Inn at Christmas Place (if it was good enough for Regis Philbin, why not for the Royal Couple?) There’s ziplining,, nice restaurants, Dollywood, The Titanic Museum Attraction, and Wonderworks. The couple can hike in the Great Smoky Mountains National Park, go rafting on the quiet side of the mountain, or take a day trip to Knoxville and attend the Tennessee Theatre or the Bijou. How much money would a royal honeymoon in the Smokies bring into the area? All that papparrazzi would have to stay somewhere. Sevierville based Cinemarr Entertainment could film it all in 3D.

Whether or not the Royal Couple actually honeymoon here, the promotional tie-ins for all types of business are endless, particularly for any type of business that heavily targets females. A royal weekend travel package? Bridal shops offering duplicates of Ms. Middleton’s dress? Bars and restaurants offering big-screen viewings of the wedding (even if it is at 4:30am Eastern Time)

How could you make the royal wedding tie into your Spring 2011 promotional plan?

How can radio maximize social media?

Many radio stations have at least some social media presence. Often it’s an on-air personality or newsperson going out on his or her own to start a Facebook page, Twitter account, or blog. In the downsizing that has occurred since the consolidation of the industry began, utilizing digital media has been relegated to the back burner by even some of the largest companies, who don’t see the advantages, let alone money-making possibilities. In short, let me share a few ideas that could help if your stations are considering diving into the social media pool.

Social media reaches your audience when they aren’t listening to the radio. You can stay in touch with them during the workday, leisure time, and anywhere a computer or mobile device goes. You can engage them in conversations even when a live personality is not in the studio.

Can’t afford extra news help? Your social media audience is now your instant news, traffic, and lifestyle reporting staff, and even videographers for your website and social media presence. Many law enforcement agencies are already using social media to send out traffic alerts; you can share them with your on-air and online audience. You may find you even have free comedy writers! Your morning team’s best one-liner could come from someone you’re following on Twitter. What better bang for the buck (or no buck) is that? When your staff produces content that isn’t duplicated on the radio station, that’s another place to place advertising.

Where is the money? It can be in several places, but it may involve a shift in thinking. Is yours a radio station with a website, or a media company that happens to have transmitters and towers? What about growing separate businesses and channels that attract business categories that you don’t have now? Combining radio with social media including video, you could make a fitness coach or chiropractor a local star! How about your own interactive coupon site, complete with video?

Would you like your sales staff to be thought leaders and experts in advertising and social media? Blogging and a sales website can help make that happen. A great example is Scott Howard’s extensive sales and marketing website for the Summit City Radio Group in Ft. Wayne, Indiana.

Once you and your staff have learned how to help businesses integrate social media with their radio advertising, you can begin charging consulting fees to area businesses to help them maximize their social media presence.

Sound interesting so far?

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